Written by Independent Financial Concepts Group for Financial Advisors.
When it comes to selling insurance, many advisors are heavily focused on the standard insurance products that they are comfortable with and that they are versed at selling. Sure, when a client calls you, the chances are they are usually looking to invest in some form of insurance – for a variety of reasons – but if you are only providing one product or a limited range of products, your ability to provide the service that best meets their needs may be limited.
If you work with a managing general agent, you already know the importance of maintaining your independence, and hopefully how to garner the benefits that should come from this type of partnership. But has your managing general agent discussed the benefits of selling segregated funds? If not, here are some things that you should know!
There are many benefits for your clients when they invest in segregated funds. Since segregated funds can only be sold by insurance advisors, it makes sense to diversify as much as possible and to add these important investment tools to your arsenal.
One of the major benefits of segregated funds is the low risk. For those clients who may be a bit hesitant when it comes to investing, either because they shy away from the risk or because they have no investment experience, segregated funds offer an important opportunity. Since they are low risk, and managed effectively by an outside source, segregated funds may leave clients much more open-minded since their capital is protected.
Another benefit of segregated funds is that they have maturity dates. Clients are often unsure of how to approach investing and being able to provide them with a product that offers a timeline for their returns is useful. Being able to tell them that they are guaranteed a return if they hold a segregated fund until it reaches maturity will help those conservative investors realize that investing doesn’t necessarily need to be stressful. Also important, segregated funds guarantee a return on principle, and clients can lock in the market value every 3 years for the death benefit.
Your clients will also be happy to learn that segregated funds are guaranteed at death, so if they pass away, their beneficiary is able to claim benefits from their investment. This can be an important product for those clients looking to provide for their loved ones in the event of their death.
If you work with a managing general agent and only sell insurance, you are limiting yourself. There are major benefits to your clients to selling segregated funds, and since being able to provide the best, most diverse service to your clients is what will set you apart, offering segregated funds will only increase your credibility and reputation.